Concept: “Are you hyped for Expo 'X3? Every megacorp in CY will be strutting their latest innovations, every star will be walking the red carpet at the Kinotorium, every cuisine will be there for the tasting at The Spot food market, every corpo suit will be dragging themselves in to 'touch base' and 'network'- just about everything about CY will be scrunched down into these fairgrounds for a bash like you've never seen (since the last one). Get your tickets now!”

Content: A special city event with tons of attractions, locations, food/stuff to buy, enemies to encounter, and other reasons to attend.

Writing: Copious details and helpful information about who’s who, what’s what, and where’s where in the expo for GMs and players alike, written primarily in a cheerful-but-snarky voice that reflects the tone of many expo info kiosk staffers.

Art/Design: Primarily black-on-white single column text complemented by color illustrations, with occasionally more colorful pages with full-color and dark backgrounds.

Usability: High-contrast, readable text provided throughout, with consistent presentation of visually identifiable headings, labels, list item numbering, etc.