
Krok Hunters
Concept: “Kroks lurk beneath the neon giants, prowling the drug-laced wastewaters high society discharges [flush by flush]. Moneyed aristocracy adores the animals’ hardened skins, cladding themselves in the hides of once sentient beings to project a capitalistic air of murderous consciouslessness.
Descend into CY’s sewers to harvest hides, fight the legendary King Krok, and other nasties.”
Descend into CY’s sewers to harvest hides, fight the legendary King Krok, and other nasties.”
Content: A trifold pamphlet job to seek out and collect sewer-dwelling creatures’ hides.
Writing: Lots of terse descriptions and notes about assorted locations, inhabitants, and potential encounters for punks to deal with below the streets of Cy.
Art/Design: Black-on-yellow and black-on-white trifold layout, with page two including a simplified/abstract map of the sewers that also serves as a set of content section borders. A photograph of a large crocodile serves as the cover art. A black-on-white printer-friendly version is also provided.
Usability: Consistent presentation and layout of content allows for quick navigation to and identification of desired information, and the sewer map visual overlay/integration complements the text descriptions of relevant locations.