Concept: “The name Adam is a ghost story corporate execs use to frighten new recruits. A faceless, unfeeling, calculating master assassin that only targets Central’s elites. Or at least he was a ghost story…”
Content: A dungeonesque excursion to hunt down an elusive corporate assassin.
Writing: Prolific details about the scenario, locations, potential events/encounters, and options that a GM might elect to include, provided in a straightforward and engaging style.
Art/Design: Dark backgrounds with one- and two-column text layouts with a variety of illustrations that draw attention to important components on each page (characters and events, especially).
Usability: High contrast between text and background facilitates reading, with font choices and colors that offer a consistently accessible experience for navigating and locating desired information, from NPC stats to roll/encounter outcomes.